The Valiram Group is a premium and specialist retailer of leading luxury brands based in South East Asia. The group, with its headquarters in Malaysia, operates in seven countries and sells over 150 brands as franchises.
The Valiram Group had put into use, its new website Valiram.com in April 2013. Previously it was ValiramGroup.com that hosted the corporate website talking about its stores and presence. This new website has a unique design and is responsive – meaning, it is optimized for tablets such as iPad, iPad Minis, Nexus 7 etc. and mobile devices so as to cater to a wider audience who are increasingly on the move with compelling fashion and luxury news, interesting imagery and captivating videos of the collections.
The Group wanted to strike a fine balance between artistry, elegance and functionality which is why the website is wrapped in a sparklingly sleep and crisp layout with generous touches of panache and sophistication. This makeover of the website incorporates easier navigation for visitors to gather information they want as quickly as possible, at the click of the button. The design on the website is tile based so that the visitors can click on the boxes or like what they call, the ‘tiles’ in the homepage to access their favorite brands. At present, the brands represented by these tiles in the home page of Valiram.com are Victoria’s Secret, Canali, Vertu, Jimmy Choo, Michael Kors, Omega and Godiva.
Another salient feature about this new website is a functional store locator incorporated with maps. Now customers will be able to find the directions of the store locations, as the maps are available at the store locator. The website provides a versatile user experience where visitors can seamlessly navigate through related content with the ability to share and obtain information on the same interface. Needless to say, such store locators with built in maps and directions are a boon to visitors who are constantly on the move and need their information in their smartphones or tablets.
The redesigned site now introduces style blogs, fashion trend updates, news coverage on brands that the Group is the franchise for and news on new store openings. Redesigning its website proves that The Group is providing a platform for interaction with the shoppers, with the aim of positioning The Group as the center of style conversations and reference guide.
The Group is poised to boost its engagement with the public, as they are scouting for potential inspirational style bloggers to curate and contribute to the website, to uphold the notion of personalized luxury fashion brand. Therefore, they aim to create a voice to engage with their customers through storytelling that is authentic and personal to their brand, while providing the opportunity for aspiring bloggers to be prominent.
Digital technology has significantly changed the way consumers choose to engage with fashion retailers or with any business entities for that matter. Now that e-commerce basics such as customer service has become part and parcel of almost every site and even in social media channels, it is the creative elements and business model innovations that matter most and it is this form of service that The Group sets forth to offer.
Image Source: www.valiram.com